Intel World Open global campaign for ESL
Tofu Media took creative direction & produced audiovisual assets for Intel World Open tournament by ESL, an event leading to Tokyo 2020 Olympics. We produced the main trailer of the event as well as entire audiovisual library of broadcast assets, music, animation, player interviews & gaming hype videos. In total over 300 videos were produced around the event.
The creative concept behind the campaign was to juxtapose traditional Japanese arts & crafts with gaming.